Analyst Reports
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Still Virtually Lawn Signs: Benchmarking Canadian Political Web Sites During the 2006 Election
For this election, we updated our benchmarks of the Canadian political party web sites to evaluate their evolution from 18 months ago. Canadian party web sites deserve credit for significant improvements, however, they continue to be very much like lawn signs. They still inform, but don't engage.
Web Analytics Brief: Getting Down to the Right Numbers (Part 3): Churn, Churn, Churn!
All Web sites receive superficial traffic visitors who land on a single page (often the Home Page) and then abruptly depart. This scenario, repeated thousands of times a week, adds up to multiple web site visits that have little or no value, what we call churn.
Web Analytics Brief: Getting Down to the Right Numbers (Part 2) - Itsy Bitsy Spiders
Not everyone visiting your site is a real, living, breathing human being. A surprisingly high number are "programs" - automated visitors otherwise known as spiders, bots, link checkers, crawlers, etc.
Web Analytics Brief: Getting Down to the Right Numbers (Part 1) - Hits Are Good in Hockey, But Not So Good with a Web Site
The term 'hits' has become engrained in peoples' mind when referring to Web site traffic. Most managers believe "hits' are the # of visitor sessions or # of page views but these are not what a 'hit' is.
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