August 19th, 2010 - Tracking error 404 pages in Google Analytics should definitely be done using Pageviews.
Why are error 404 pages so important? Because they affect the visitor experience so profoundly. Web Analytics is the art of measuring the online channel, so it must take error 404 Pageviews into account . If a visitor encounters an error 404 page on a site it can [...]
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August 3rd, 2010 - What is different between this blog entry and the previous (called “Log File Formatting, Naming, and Compression – Single-server Environment”) is simply the number of servers in the Web hosting environment. When an organization uses more than one server to host a single Web site, log file management can become a bit more complex [...]
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July 15th, 2010 - In ancient Internet times (you know, back in 2001), those of us in the know believed that where your site ranked in Google, Yahoo and MSN (now BING) for a particular keyword was important. And it was important. It was important because it was virtually the only barometer we had as Search Engine Optimization specialists [...]
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July 12th, 2010 - PublicInsite is in a unique position of being able to provide data from the macro to the micro level with respect to the public and non-profit sector
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July 5th, 2010 - Log file formatting, naming conventions and compression are all aspects of proper data management. Of the three of these sub-topics within this blog entry, clearly, the log file formatting is the most important. Naming can always be changed after and compression is purely done to save disk space so its importance is limited.
While [...]
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June 2nd, 2010 - Log files are intellectual property! It’s a pretty strong statement, but it is intended to emphasize that there is tremendous value and information within them. Therefore, they should be treated as a form of corporate intelligence.
When subjected to good Web analytics best practices, log files can provide much insight to what the [...]
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May 14th, 2010 - In the world of technology today, changes take place so quickly that it is important to keep a record of every transaction that takes place; that is, to keep a ‘log’. With respect to the Internet and Web sites, this also holds true. Of course, one of the number one concerns for website owners is [...]
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