Ever find your back pocket weighing you down because of your wallet? Would you like to be wallet-free? NFC (near-field communication) is a “tap to pay” technology seen in mobile devices that can easily exchange information with a single tap. But how secure is this technology at relaying information from device A to device B? [...]
In a previous blog on our site called “Can QR code usage data support investment cost?” we opened a discussion about the limited uptake with QR code usage in North America. Without even looking for raw statistics on this, I would tend to agree with its premise, given that I have never actually seen a [...]
Recent decisions from the Canadian Radio-television and Telecommunications Commission (CRTC) regarding usage-based billing and bandwidth throttling should serve to illustrate that decisions from the government can have a direct impact no only on your monthly bill, but also on the very nature of Internet Canadians will be using in coming years and decades. With the [...]
Tying offline advertising efforts to online goals is a difficult nut to crack. Many organizations use vanity URLs (e.g. drugsnot4me.ca) to measure how offline advertising is impacting their website, but there is the possibility to lose potential visitors if they can’t remember the domain or if the URL is inconvenient to enter on a small [...]
Hint: We Don’t Want Your Credit Card Info Once in a while, the web measurement and analytics industry comes under enhanced scrutiny due to one controversy or another that is tangentially related to the privacy of the average person. Then, some of these average people invariably jump to conclusions based on a snippet of regurgitated [...]
We are witness to a seismic shift in the advertising industry driven in large part by the simple, but fundamental, need for flexibility and accountability. Traditionally, advertising has used relatively “inflexible” media for message delivery: print, out-of-home, and broadcast. Once initiated, adjusting campaign messaging for these formats can be costly, thereby requiring considerable focus-group testing [...]
