You can follow all the SEO fundamentals, optimize your site to its fullest potential, but if you are using the wrong keywords, then you’re just wasting your time. Keyword research has been a constant in SEO, and is one of the foundational elements when you are developing content for your site. Keyword research is like [...]

Keyword research is an important part of any strategy to increase paid or organic search traffic. It involves using various online tools to discover what words people use while searching for particular information and in what quantities. This background information can help inform the rest of your campaign and indeed your whole business plan by [...]

Now we’re putting the NDP in the hotseat in Part 3 of our Election Website Showdown. Read on and find out how they did.

It’s the Liberals’ turn under the microscope as we continue our Election Website Showdown. Come and take a close look at their website with us.

Conservatives get a Google Analytics and usability audit to kick off our Election Website Showdown. Let’s find out how conservative their website really is.

In a previous blog post, we talked about how to conduct effective keyword analysis and touched on the importance of targeting the most relevant keywords for your business. In this edition of local search marketing, we will go over some of the key components a local business website can utilize to perform better in the [...]

Traffic. All sites want it and most sites generally get it–whether or not it’s the type (quality) of traffic you want is another matter altogether. For some globally oriented websites it doesn’t matter where the traffic comes from, but for most sites, whether a content-oriented site or an ecommerce site, it matters a lot. A [...]

The processes through which many knowledge-distribution organizations develop their knowledge assets and products (e.g. reports, research, data, etc.) are largely analog in format: they follow internal corporate structures that were created decades ago. They are therefore producing information that is not designed a priori for the most important medium through which it will be distributed [...]

We have now learned how to remove brand related keywords in part one of this blog series, and we can apply this approach to specific audience segments. In the next part of this keyword blog series we will look at how we can do a deeper analysis of vast quantities of keywords (the long tail) [...]

Keyword analysis is important because it helps you to understand your online audience(s). This includes: What are your visitors asking for? What is the language of demand? How does this demand change over time? This blog will explain how to conduct keyword analysis using Google Analytics to understand how features like segmentation can be used [...]