We are witness to a seismic shift in the advertising industry driven in large part by the simple, but fundamental, need for flexibility and accountability. Traditionally, advertising has used relatively “inflexible” media for message delivery: print, out-of-home, and broadcast. Once initiated, adjusting campaign messaging for these formats can be costly, thereby requiring considerable focus-group testing [...]

One of the best tools we have for listening to what visitors are saying is through on-site search. In simple terms, ‘on-site search’ refers to searches made through a search box on a website, allowing visitors to submit keywords or search phrases to find information without leaving your site. Think of it as ‘Google for [...]

Last week Google rolled out their new Instant Search system which essentially tries to predict what users are searching for as they type and then display results in real-time as they are typed. If you were to type in ‘flow’ into the Google search box, Google is trying to predict that maybe you’re searching for [...]

In ancient Internet times (you know, back in 2001), those of us in the know believed that where your site ranked in Google, Yahoo and MSN (now BING) for a particular keyword was important. And it was important. It was important because it was virtually the only barometer we had as Search Engine Optimization specialists [...]