When trying to make sense of a huge body of incoming search keywords found in log files collected by a web server or exported from Google Analytics keyword reports, we have traditionally found it incredibly useful to organize these keywords under themes. This helps our clients understand what types of content are in greatest demand [...]
Archive for the ‘Web Analytics’ Category
Search analysis is a crucial method for understanding visitor intent and many of us have learned about the long tail and its implications on the overall analysis of search terms. The reality is, however, that many organizations are pressed for resources to do deep search analysis, so it would be valuable to know what benefit [...]
Your on-site search data can be a valuable source of information about what your audiences want and care about. If you think about it, people who are already on your site and enter a search term believe that you have something they are looking for, and by entering a search term they are telling you [...]
You can follow all the SEO fundamentals, optimize your site to its fullest potential, but if you are using the wrong keywords, then you’re just wasting your time. Keyword research has been a constant in SEO, and is one of the foundational elements when you are developing content for your site. Keyword research is like [...]
Keyword research is an important part of any strategy to increase paid or organic search traffic. It involves using various online tools to discover what words people use while searching for particular information and in what quantities. This background information can help inform the rest of your campaign and indeed your whole business plan by [...]
NGOs and non-profit organizations now have another tool to help learn about the types of people that visit their sites: an integrated CRM and web analytics solution. Find out how this will change how we see our supporters online.
Now we’re putting the NDP in the hotseat in Part 3 of our Election Website Showdown. Read on and find out how they did.
It’s the Liberals’ turn under the microscope as we continue our Election Website Showdown. Come and take a close look at their website with us.
First, a note from Google: Google Analytics has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google Analytics is testing the feature and its usefulness to a small group of trusted testers, and have not made any plans or a timeline for [...]
Over the course of the first full week of April, we’ve done a review of the tweets relating to the 41st Canadian Federal Election by examining all tweets containing the #Elxn41 hashtag. It’s difficult to know how much impact these tweets are having on the larger campaign, but we do know lots of people are [...]