Election platforms for the 2011 election in Canada are always put online. This helps voters compare the parties and leaders based on real issues that may be close to home. In the age of mass media, a one-size-fits-all approach was taken because quality of data available through public polling was limited – due to small [...]

Conservatives get a Google Analytics and usability audit to kick off our Election Website Showdown. Let’s find out how conservative their website really is.

Google Analytics also has a great feature that allows for us to measure the impact of marketing and promotional efforts. This includes email campaigns, partner banner ads, Google Adwords, and social media, and we now have a great opportunity to blend out offline campaigns with our online measurement. This opportunity is specifically tailored to mobile [...]

Advanced segments also provide some really cool opportunities to understand how our mobile device audiences are using our site. To learn more, select “advanced segments” from the top right of your Google Analytics dashboard (circled in red below). Next, under the default segments, select mobile visits (circled in red), and de-select “all visits” at the [...]

Google Analytics continues to amaze me with its flexibility and reporting power, and the importance of mobile is definitely not lost on Google Analytics because it has some awesome support for tracking mobile devices… In this blog we will take a look at three things: Google Analytics ready to go reports for mobile Google Analytics [...]

[Editor's note: Part of a continuing series about best practices for log file management] There are a variety of forms of security when talking about computers, the Internet, and smart phones. With respect to log files, the security discussed here has less to do with access to the log files, and is more concerned with [...]

The processes through which many knowledge-distribution organizations develop their knowledge assets and products (e.g. reports, research, data, etc.) are largely analog in format: they follow internal corporate structures that were created decades ago. They are therefore producing information that is not designed a priori for the most important medium through which it will be distributed [...]

Recent reports that Google and Mozilla, the creators of the browsers Chrome and Firefox, respectively, are implementing ‘Do Not Track’ features in their browsers have the potential to really freak out the web analytics and measurement community. On closer examination, it looks like these measures really are no threat, and shouldn’t be a threat, to [...]

In a few of our recent blogs, we’ve talked about the value of integrating Customer Relationship Management (CRM) data with web analytics data. Does your company use a CRM solution but struggle to maximize value? Are you curious how linking this data to your website can become an abundance of incredible information to help your [...]

Hint: We Don’t Want Your Credit Card Info Once in a while, the web measurement and analytics industry comes under enhanced scrutiny due to one controversy or another that is tangentially related to the privacy of the average person. Then, some of these average people invariably jump to conclusions based on a snippet of regurgitated [...]