Since PublicInsite became Cardinal Path a few months ago, you may have seen several writers from this blog contributing to the new Cardinal Path blog. Well, the time has come to make the transition complete and put all out efforts into making our blog at Cardinal Path the premiere source for web analytics news and [...]

When trying to make sense of a huge body of incoming search keywords found in log files collected by a web server or exported from Google Analytics keyword reports, we have traditionally found it incredibly useful to organize these keywords under themes. This helps our clients understand what types of content are in greatest demand [...]

Search analysis is a crucial method for understanding visitor intent and many of us have learned about the long tail and its implications on the overall analysis of search terms. The reality is, however, that many organizations are pressed for resources to do deep search analysis, so it would be valuable to know what benefit [...]

Your on-site search data can be a valuable source of information about what your audiences want and care about. If you think about it, people who are already on your site and enter a search term believe that you have something they are looking for, and by entering a search term they are telling you [...]

You can follow all the SEO fundamentals, optimize your site to its fullest potential, but if you are using the wrong keywords, then you’re just wasting your time. Keyword research has been a constant in SEO, and is one of the foundational elements when you are developing content for your site. Keyword research is like [...]

Keyword research is an important part of any strategy to increase paid or organic search traffic. It involves using various online tools to discover what words people use while searching for particular information and in what quantities. This background information can help inform the rest of your campaign and indeed your whole business plan by [...]

Blinking text. Hit counters. These were the ways we used to attract visitors’ attention and track our success online. We’re a long way from Geocities and Angelfire, but have our testing and measurement practices evolved since then? User Experience Designer Ryan Short of Ottawa’s Teknision spoke about designing websites that actually get visitors to convert. [...]

April 28, 2011 – CARDINAL PATH ANNOUNCES ANOTHER KEY ADDITION TO ITS GROWING TEAM OF DIGITAL ANALYTICS AND ONLINE MARKETING SPECIALISTS. Cardinal Path is excited to announce the addition of web analytics thought leader and evangelist Stéphane Hamel as Director, Strategic Services. Among his many achievements, Stéphane is the creator of the WASP web analytics [...]

PublicInsite President Alex Langshur will be presenting a case study about Customer Relationship Management software (CRM) and web analytics on May 12 at the OCRI Zone5ive marketing event. What if you could bridge the gap between CRM and web analytics to give front line sales people richer insights into leads and potentials? That’s the question [...]

First, a note from Google: Google Analytics has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google Analytics is testing the feature and its usefulness to a small group of trusted testers, and have not made any plans or a timeline for [...]