Thanks to everyone who attended Web Analytics Wednesday in Ottawa on April 13, 2011 – it was definitely our most successful of 2011 so far. Some of you asked to download the slide presentation, so here it is – Download the presentation (1.2MB) (right-click and ‘Save link as’ to download). Remember, many of the qr [...]
As some of you may know, PublicInsite announced last month our planned merger with VKI Studios and WebShare to form a new company to be called Cardinal Path. I am very excited by this development as we will now be one of the largest web analytics, search optimization, search marketing and data-driven marketing consulting firms [...]
We’re going to be tracking this year’s election and related topics as they show up in conversations on Twitter. As the ongoing election meta-conversation keeps developing, we’ll keep this post up to date with our latest findings and insights, so keep checking for updates. Saturday, April 9, 2011 In the final day of this week-long [...]
As a follow up to our last blog, entitled “Analysing Twitter before Federal Budget 2011”, we wanted to do a comparable analysis to see how the conversation on Twitter developed after the presentation of the Canadian federal budget on March 22, 2011. To remain consistent, we are reviewing the very popular Canadian political hash tag; [...]
We’re in the final lead-up to the 2011 Canadian Federal Budget announcement, which will take place on Tuesday, March 22. As someone who spends their professional life measuring and evaluating the online space, it occurred to me that this budget, unlike many before it, is already having a big impact on social media. To test [...]
At PublicInsite, we like to preach that all of the Internet is a poll. In fact, we often say that it’s a better poll than the ones conducted by pollsters because the sample size is so much larger and because topics searched using Google and online content selections are not slanted by the presence of [...]
There will be some changes happening at PublicInsite in the coming months as we join with two other outstanding web companies to form a new entity called Cardinal Path. Existing PublicInsite clients will see no immediate change in the service and personnel that are working on their accounts and projects—you can expect the same high-quality [...]
March 14, 2011. San Francisco – PublicInsite, VKI Studios, and WebShare have announced their intention to come together as Cardinal Path and form a leading force in web analytics and data-driven marketing. As Cardinal Path, these three companies combine the expertise of two 2011 Web Analytics Association Awards of Excellence finalists, half a dozen online [...]
Thanks for attending our presentation on March 1 with IABC Ottawa – it was a great opportunity to help more people in Ottawa learn about the value of analytics. Following the presentation, many of you were interested in downloading the slides for your own reference. You can now download our presentation, called Measure Marketing Online [...]
PublicInsite is proud to help present GAUGE, the Google Analytics User Conference in San Francisco on March 17 and 18, 2011. GAUGE is described as a Google Analytics User Conference entirely planned and organized by Google Analytics Certified Partners. It isn’t a Google-run or sponsored event – it is truly an event by Google Analytics [...]
