The Web Is the Poll
The web is more than numbers. It’s more than noise. It’s people. They’re talking about you and about the things that matter to you. The web is the ultimate poll.
Using our unique combination of analytics, optimization and insights, we make sense of what people are saying and doing, and show you how this information can really add value to your web presence and your organization. That’s why we call our process CrowdSense™.
With CrowdSense we help you be part of the conversation and convert the relationships you develop into value. It’s a new kind of ROI – Return on their Interest.
CrowdSense. How it works.
The four steps in our CrowdSense process unlock the insights and value of web activity before and after a visitor clicks on your site, what we call pre-click and post-click activity.
Understand the leading indicators of attitude and demand.
You’ll be able to define, measure and segment the online marketplace for your services and products using our proprietary segmentation technology. We leverage the collective wisdom of everyone on the internet to deliver invaluable knowledge of market size and shifts, trends and attitudes, offering a powerful leading – not lagging – indicator of customer interest. You’ll receive a comprehensive overview of how your customer attitudes evolve and we’ll work with you to develop a measurable online strategy.
SEO and SEM to help people find you.
PublicInsite leverages the insights gained through our market research insights to build customized Search Engine Optimization (SEO) and Search Engine Marketing (SEM) plans aligned with your marketing strategy and business goals.
What sets our SEO service apart is that we use our powerful, proprietary audience segmentation technology to bring a laser focus on those visitors who are most aligned with your products, services and objectives. We drill deep and we pinpoint the customer segment you most want to reach. We increase your visibility with them, and we prove this with post-click analytics.
From the insights gained through our market research we design SEO and SEM plans that integrate with your full brand and marketing strategy. We focus on visitors who are aligned closely with your products and services. We optimize your site, attracting and converting your visitors into buyers.
Web analytics to engage the right audiences.
Once your site attracts the right visitors, we use web analytics to track your visitors’ activities. Our unique visitor segmentation technology enables identification and isolation of your target audience from your total visitor base, letting you see exactly how each and every visit contributes towards achieving your goals. You can clearly see how your website is reaching, engaging and converting your most sought after visitors.
We use the results from our analytics to determine how visitors are interacting with you across the full range of the online experience. The results are then used to craft the ideal user experience for your key visitors.
We ensure that you capture the data you need, data that help you evaluate demand; identifies and tracks key value events; and deliver unique insights into the user experience. We’ll help you identify and segment your key visitors, and shrink your mountain of traffic data into simple, concise and fact-based key performance indicators.
Site improvements to increase your competitive advantage.
Whether you’re generating leads, promoting a policy or selling a product, small changes to your site can have big impacts on outcomes. Our site optimization service identifies the steps that will increase your conversion rates and drive value. We leverage best-in-class tools to simultaneously test multiple-page options to determine the optimum combination that delivers the biggest lift across all your audience touch points. And best of all, we help you understand what works, why it works, and how you can exploit this knowledge across your online channel.