Google has become the home page of the Internet. Whether a person is looking for government services or a new pair of shoes, the process usually begins with a search engine.
In other words, if your organization wants to compete in the online world, it needs to be built for search.
PublicInsite’s search marketing team will assist in the development of your organization’s search strategy and audit your current outreach campaigns for search engine compatibility. We ensure that your website is using the same language as the searcher, and that it will reach page 1 for search engine results.
The Right Strategy
We craft a strategy by first analyzing the river of demand that exists for your desired audience. Then we audit all aspects of your site to determine if it can be found using the audience’s commonly used language.
But our strategy doesn’t stop at the search engine results page. PublicInsite is focused on ensuring that any new visitors are compatible with your organization’s online goals and business objectives. We examine landing pages and conversion rates to determine if the search engine strategy is having the intended effect.
Your organization needs to be found online in order to stay competitive. PublicInsite’s search marketing team will ensure that your website is designed to reach out to the right audience in the most effective way.