Government
How do you measure Web site performance when success isn't measured in dollars and cents?
With our intimate knowledge of the internal processes and policy dimension of government, PublicInsite can deliver an accurate measure of Web site success based on your unique key performance indicators.
Designed specifically with government clients in mind, PublicInsite's Web Analytics and Web site Benchmarking services can assess and evaluate the impact of your Web site and its contribution to program outcomes and departmental objectives. Together, the two services constitute a rigorous program of ongoing performance measurement designed to maximize the impact and effectiveness of your Web site.
PublicInsite can demonstrate your reach with your most important stakeholders and deliver concrete recommendations to improve your online content and service delivery-all while being compliant with the strictest of privacy statutes (in Canada, the US, the EU or anywhere).
You'll then be able to integrate Web site performance into your departmental accountability frameworks and budget review processes. In fact, PublicInsite's core services plug directly into existing accountability frameworks and can provide a complete basis for horizontal and vertical reporting.
Our Web Usability services will further strengthen your position with key stakeholders and ensure that your site meets the strictest Canadian Government (Common Look and Feel) and international accessibility guidelines.
Plus, our Search Engine Optimization and Marketing services will leverage the most effective way of increasing the quality and quantity of Web site traffic-a method increasingly employed by forward-thinking government departments.
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