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PublicInsite Analyst Reports are in-depth analyses of issues related to the performance measurement of Web sites. Our reports are thought provoking, insightful and designed to help you manage and improve the impact and effectiveness of your online channel.

Still Virtually Lawn Signs: Benchmarking Canadian Political Web Sites During the 2006 Election

For this election, we updated our benchmarks of the Canadian political party web sites to evaluate their evolution from 18 months ago. Canadian party web sites deserve credit for significant improvements, however, they continue to be very much like lawn signs. They still inform, but don’t engage.

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