Website Benchmarking

Understanding how your website must meet your customers’ needs and understanding how your audience segments differ from peer sites helps you to optimize your site for maximum return. PublicInsite measures your online performance against peer or competitor sites using over 200 consistent and quantifiable best-practice and traffic data indicators, to help establish your competitive advantage.

PublicInsite has unsurpassed benchmark data.

For the Federal Government of Canada, we benchmarked a data set of more than 200,000,000 visits and 700,000,000 page views across more than 30 Federal Government websites. We learned how the public interacts with government websites and we could assess how they were performing against their peers, enabling performance improvements across the 30 sites.

Our team of experts has many years of experience providing traffic data analysis and benchmark services in the public, not-for-profit and private sectors. We can quickly assess and measure your online performance and work with you to create a performance measurement framework.

You’ll receive concrete recommendations aligned with your strategic priorities. We’ll indicate areas for improvement: how important they are and how much effort they will take to implement. And we’ll ensure you conform to best practices and understand your variance from best practices.

With PublicInsite Website Benchmarking you’ll have the online measurement you need to plan a redesign, chart your online strategy, better manage and improve your website performance. You’ll have the data and insight to drive business decisions and to build your ROI.