Our Service

Many websites are built without a blueprint, without considering future growth or who will be using the website. You wouldn’t build a house that way – no plan, no architect, no considering the needs of the people living there.

Our Information Architecture service provides this plan. It optimizes your website to enhance your visitors’ online experience. We target your visitors’ interests and behavioral patterns while ensuring the user experience makes it easy for them to find what they need.

Our Information Architecture service complements our Web Analytics service. Results from web analytics determine how specific stakeholders consume different types of content. Using these analytics, we craft the ideal user experience for your key stakeholders.

How It Works

We perform a Visitor Pattern Analytics (VPA)—a Quantitative Analysis of website traffic to determine who is using your site and how they are using it. Primary areas for analysis include:

• Identifying and segmenting the key stakeholder/target audiences.
• Evaluating how knowledge products are being used by key target audiences.
• Developing a framework to gather surveillance type data and indicators.
• Comparative analysis of content.
• Generating detailed profiles of key audiences based on their online behavior patterns.
• Evaluating use of site features and sections to support ongoing site management as well as prioritizing future decisions on site evolution.
• Assisting in planning the revamp of the site to maximize user experience and online performance.

We conduct Qualitative Research—Focus Groups with both internal and external stakeholders to discover:

• What people are saying about your company and its website.
• What information they are trying to obtain.
• What websites they prefer.
• How they search for information.

We create meta models of information needs through a card sorting activity to determine:

• How information should be grouped by subject, process, business group or information type.
• How similar or different are the various user groups and personas.
• What and how you should structure your groups and navigation.

We develop user archetypes (personas):

• Paints a picture of who is using your website.
• Identifies their goals and motives for using your website.
• Helps you define your own goals by persona, ensuring you cater to their individual needs.

We synthesize the data and draft the information architecture:

• Evidence-based structure based on user needs.
• Flexible structure to accommodate evolving mandate and needs.
• Create the blueprint, organize the content, plan the navigation, and design the page structure.