Over the course of the first full week of April, we’ve done a review of the tweets relating to the 41st Canadian Federal Election by examining all tweets containing the #Elxn41 hashtag. It’s difficult to know how much impact these tweets are having on the larger campaign, but we do know lots of people are [...]

We’re going to be tracking this year’s election and related topics as they show up in conversations on Twitter. As the ongoing election meta-conversation keeps developing, we’ll keep this post up to date with our latest findings and insights, so keep checking for updates. Saturday, April 9, 2011 In the final day of this week-long [...]

As a follow up to our last blog, entitled “Analysing Twitter before Federal Budget 2011”, we wanted to do a comparable analysis to see how the conversation on Twitter developed after the presentation of the Canadian federal budget on March 22, 2011. To remain consistent, we are reviewing the very popular Canadian political hash tag; [...]

We’re in the final lead-up to the 2011 Canadian Federal Budget announcement, which will take place on Tuesday, March 22. As someone who spends their professional life measuring and evaluating the online space, it occurred to me that this budget, unlike many before it, is already having a big impact on social media. To test [...]

We are witness to a seismic shift in the advertising industry driven in large part by the simple, but fundamental, need for flexibility and accountability. Traditionally, advertising has used relatively “inflexible” media for message delivery: print, out-of-home, and broadcast. Once initiated, adjusting campaign messaging for these formats can be costly, thereby requiring considerable focus-group testing [...]

Clues for Deciphering Keywords Now here’s a question that so many philosophers, politicians, scientists and marketers have been trying for ages to find the answer to: “what do people want?”. Thanks to the Internet and a few smart programmers, we now have the tools and ability to not only figure out what people want, but [...]

This is Part II of How do Visitors Find You?. Introduction In part 1 of this blog, we touched on the major benchmarks related to referrer traffic for public sector and non-profit sites. In part 2 we will talk about some of the main reasons why it is important to monitor, at least on a [...]