Now we’re putting the NDP in the hotseat in Part 3 of our Election Website Showdown. Read on and find out how they did.

It’s the Liberals’ turn under the microscope as we continue our Election Website Showdown. Come and take a close look at their website with us.

Over the course of the first full week of April, we’ve done a review of the tweets relating to the 41st Canadian Federal Election by examining all tweets containing the #Elxn41 hashtag. It’s difficult to know how much impact these tweets are having on the larger campaign, but we do know lots of people are [...]

Election platforms for the 2011 election in Canada are always put online. This helps voters compare the parties and leaders based on real issues that may be close to home. In the age of mass media, a one-size-fits-all approach was taken because quality of data available through public polling was limited – due to small [...]

Update: Subversive search advertising The Liberals strike again with some subversive Google advertising when searching for “Conservative party Canada platform”. Something seems off about this ad copy, and clicking it reveals a more straight-forward attack.   Other than some display ads (Update: And some attack ads!) to help voters get to know Michael Ignatieff, online [...]

Conservatives get a Google Analytics and usability audit to kick off our Election Website Showdown. Let’s find out how conservative their website really is.

We’re going to be tracking this year’s election and related topics as they show up in conversations on Twitter. As the ongoing election meta-conversation keeps developing, we’ll keep this post up to date with our latest findings and insights, so keep checking for updates. Saturday, April 9, 2011 In the final day of this week-long [...]

As a follow up to our last blog, entitled “Analysing Twitter before Federal Budget 2011”, we wanted to do a comparable analysis to see how the conversation on Twitter developed after the presentation of the Canadian federal budget on March 22, 2011. To remain consistent, we are reviewing the very popular Canadian political hash tag; [...]

We’re in the final lead-up to the 2011 Canadian Federal Budget announcement, which will take place on Tuesday, March 22. As someone who spends their professional life measuring and evaluating the online space, it occurred to me that this budget, unlike many before it, is already having a big impact on social media. To test [...]

At PublicInsite, we like to preach that all of the Internet is a poll. In fact, we often say that it’s a better poll than the ones conducted by pollsters because the sample size is so much larger and because topics searched using Google and online content selections are not slanted by the presence of [...]