Your on-site search data can be a valuable source of information about what your audiences want and care about. If you think about it, people who are already on your site and enter a search term believe that you have something they are looking for, and by entering a search term they are telling you [...]

Online donations are without a doubt an important source of income for non-profits. As a result, it’s vital that each organization keeps track of their website and its effectiveness in achieving fundraising goals. Find out why….

Tips for evaluating your conversion rate based on goals that you’ve creating in Google Analytics. Does your conversion rate match your website goals and organizational goals?

Now we’re putting the NDP in the hotseat in Part 3 of our Election Website Showdown. Read on and find out how they did.

It’s the Liberals’ turn under the microscope as we continue our Election Website Showdown. Come and take a close look at their website with us.

First, a note from Google: Google Analytics has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google Analytics is testing the feature and its usefulness to a small group of trusted testers, and have not made any plans or a timeline for [...]

Election platforms for the 2011 election in Canada are always put online. This helps voters compare the parties and leaders based on real issues that may be close to home. In the age of mass media, a one-size-fits-all approach was taken because quality of data available through public polling was limited – due to small [...]

Conservatives get a Google Analytics and usability audit to kick off our Election Website Showdown. Let’s find out how conservative their website really is.

At PublicInsite, we like to preach that all of the Internet is a poll. In fact, we often say that it’s a better poll than the ones conducted by pollsters because the sample size is so much larger and because topics searched using Google and online content selections are not slanted by the presence of [...]

Google Analytics also has a great feature that allows for us to measure the impact of marketing and promotional efforts. This includes email campaigns, partner banner ads, Google Adwords, and social media, and we now have a great opportunity to blend out offline campaigns with our online measurement. This opportunity is specifically tailored to mobile [...]