When trying to make sense of a huge body of incoming search keywords found in log files collected by a web server or exported from Google Analytics keyword reports, we have traditionally found it incredibly useful to organize these keywords under themes. This helps our clients understand what types of content are in greatest demand [...]

Search analysis is a crucial method for understanding visitor intent and many of us have learned about the long tail and its implications on the overall analysis of search terms. The reality is, however, that many organizations are pressed for resources to do deep search analysis, so it would be valuable to know what benefit [...]

Your on-site search data can be a valuable source of information about what your audiences want and care about. If you think about it, people who are already on your site and enter a search term believe that you have something they are looking for, and by entering a search term they are telling you [...]

You can follow all the SEO fundamentals, optimize your site to its fullest potential, but if you are using the wrong keywords, then you’re just wasting your time. Keyword research has been a constant in SEO, and is one of the foundational elements when you are developing content for your site. Keyword research is like [...]

Keyword research is an important part of any strategy to increase paid or organic search traffic. It involves using various online tools to discover what words people use while searching for particular information and in what quantities. This background information can help inform the rest of your campaign and indeed your whole business plan by [...]

Clues for Deciphering Keywords Now here’s a question that so many philosophers, politicians, scientists and marketers have been trying for ages to find the answer to: “what do people want?”. Thanks to the Internet and a few smart programmers, we now have the tools and ability to not only figure out what people want, but [...]

One of the best tools we have for listening to what visitors are saying is through on-site search. In simple terms, ‘on-site search’ refers to searches made through a search box on a website, allowing visitors to submit keywords or search phrases to find information without leaving your site. Think of it as ‘Google for [...]