Ever find your back pocket weighing you down because of your wallet? Would you like to be wallet-free? NFC (near-field communication) is a “tap to pay” technology seen in mobile devices that can easily exchange information with a single tap. But how secure is this technology at relaying information from device A to device B? [...]

Google Analytics also has a great feature that allows for us to measure the impact of marketing and promotional efforts. This includes email campaigns, partner banner ads, Google Adwords, and social media, and we now have a great opportunity to blend out offline campaigns with our online measurement. This opportunity is specifically tailored to mobile [...]

Advanced segments also provide some really cool opportunities to understand how our mobile device audiences are using our site. To learn more, select “advanced segments” from the top right of your Google Analytics dashboard (circled in red below). Next, under the default segments, select mobile visits (circled in red), and de-select “all visits” at the [...]

Google Analytics continues to amaze me with its flexibility and reporting power, and the importance of mobile is definitely not lost on Google Analytics because it has some awesome support for tracking mobile devices… In this blog we will take a look at three things: Google Analytics ready to go reports for mobile Google Analytics [...]

In a previous blog on our site called “Can QR code usage data support investment cost?” we opened a discussion about the limited uptake with QR code usage in North America. Without even looking for raw statistics on this, I would tend to agree with its premise, given that I have never actually seen a [...]

Recent decisions from the Canadian Radio-television and Telecommunications Commission (CRTC) regarding usage-based billing and bandwidth throttling should serve to illustrate that decisions from the government can have a direct impact no only on your monthly bill, but also on the very nature of Internet Canadians will be using in coming years and decades. With the [...]

Tying offline advertising efforts to online goals is a difficult nut to crack. Many organizations use vanity URLs (e.g. drugsnot4me.ca) to measure how offline advertising is impacting their website, but there is the possibility to lose potential visitors if they can’t remember the domain or if the URL is inconvenient to enter on a small [...]