Google Analytics also has a great feature that allows for us to measure the impact of marketing and promotional efforts. This includes email campaigns, partner banner ads, Google Adwords, and social media, and we now have a great opportunity to blend out offline campaigns with our online measurement. This opportunity is specifically tailored to mobile [...]

Tying offline advertising efforts to online goals is a difficult nut to crack. Many organizations use vanity URLs (e.g. drugsnot4me.ca) to measure how offline advertising is impacting their website, but there is the possibility to lose potential visitors if they can’t remember the domain or if the URL is inconvenient to enter on a small [...]