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Our Team
PublicInsite's consulting team is comprised of professionals with extensive experience across of broad range of sectors and with a strong foundation in technology and communications. Their combined skill and knowledge of both the strategic and tactical elements of Web site performance measurement and optimization enables PublicInsite to maintain a leadership in the rapidly evolving analytics and SEO fields.
Alexander Langshur, President
Tyler Gibbs, Senior Consultant
Scott Shannon, Senior Consultant
Gavin Atkinson, Senior Consultant
Ian McAnerin, Associate
Alexander Langshur, President:
As President, Alex brings to PublicInsite over ten years of leadership and experience gained in IT and eBusiness. Alex plays an active part in all corporate activities including research and development, product, business development, marketing, sales and day-to-day operations.
Prior to starting PublicInsite, Alex was a Principal with Hillwatch in charge of leading their e-Services practice, and was Vice President and co-founder of Consilium 2K, a consulting group that provided strategic internet consulting, organizational change, information architecture and user interface design services for clients. His work at Consilium 2K was built upon his experience as the senior technology officer for the Canadian Chemical Producers Association (CCPA). At CCPA, Alex was instrumental in setting and implementing a technology vision that received widespread accolades, including recognition by Microsoft Corporation for the innovative and culturally sensitive use of technology to drive business process improvement.
Alex has broad public sector experience, having held positions with several Canadian federal government departments, including Natural Resources Canada, the Privy Council Office and the Treasury Board Secretariat.
He holds a Masters of Science from the University of Ottawa and a Bachelor's degree in Earth Science (honors) from McGill University. Alex is on the board of several non-profit organizations and is Chair of LEAD Canada, a Rockefeller foundation program.
Tyler Gibbs, Senior Consultant:
Tyler Gibbs is a Senior Consultant with over nine years of practical experience in the areas of information technology, online strategy development & implementation, search engine optimization, search engine marketing and web analytics consulting. He has undertaken multiple web site performance measurement and optimization projects which have involved development of key performance indicators, web analytics, search engine optimization, search engine marketing, and web site benchmarking. Tyler has broad experience in the private and public sectors, and has led project management duties related to the design, development and delivery of online services.
Tyler is a dedicated professional whose knowledge and understanding is consistently at the forefront in his field. Fully bilingual, Tyler is well regarded for his strength in bringing together the business, technology and interpersonal dimensions that are crucial to successful client outcomes. Tyler holds a Bachelors of Commerce degree with a specialization in Information Technology and Finance.
Scott Shannon, Senior Consultant:
Scott Shannon is a Senior Analyst who leads our e-Commerce Analytics and Data Mining practices. Scott has over 10 years of experience across multiple industry sectors including technology (in a research and development capacity), management consulting (Information Technology Infrastructure Library - ITIL), financial services, tourism and the public sector. He has most recently led large scale system requirements analysis projects for a major federal government client.
Scott is a strategic thinker, a creative problem solver and a good listener. He brings to PublicInsite an extensive business background and excellent analytic skills which ensure that clients always have the right performance indicators to understand the impact and effectiveness of the online channel to their corporate objectives. Scott holds a Bachelors of Commerce degree with a specialization in Management Information Systems from the University of Calgary.
Gavin Atkinson, Senior Consultant:
Gavin comes to PublicInsite having spearheaded the Queensland e-Government initiative’s effort to migrate a wide range of multi-agency services online. He brings extensive experience in helping clients create alignment between their online strategies and business requirements using practical, innovative and effective web solutions. He has over ten years experience in portal development, internet channel strategy, user experience, information architecture, online service delivery and web analytics.
Gavin has delivered master classes in Website Performance Measurement to government officials in China and Singapore. He holds a Bachelor of Arts degree, with a double major in Government, from the University of Queensland, Australia.
Ian McAnerin, Associate:
 Ian McAnerin is a well known expert in international Search Engine Optimization (SEO) and the founder of McAnerin Networks Inc. He is the President of the Search Marketing Association of North America (SMA-NA), a moderator for both the High Rankings and the Search Engine Watch forums, and is widely published. He also has special interest in SEO legal issues due to his legal background, and was recently placed on the Board of Advisors for the first Search Engine Strategies conference in China.
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