PublicInsite is now Cardinal Path! www.CardinalPath.com
Learn more about Cardinal Path

Web Analytics

You’ll gain real-time insights into your visitors with PublicInsite’s web analytics. Our web analytics service provides insight into the demographics and category interests of your website visitors. Easily and immediately, you’ll understand your visitors’ behavior.

Our highly experienced government and private sector consultants have the knowledge and expertise in Google Analytics, Webtrends, Coremetrics and Omniture to provide you with a comprehensive overview of how your customer attitudes evolve.

Using visitor patterns we measure your success. You’ll find out:

  • how your target audience interacts with your website
  • how they found you;
  • what information they want; and
  • how they consume that information.

With your visitor patterns you’ll be armed with data intelligence to optimize your site‘s usability and relevance, to assign value, and to improve content delivery.

Google Analytics & AdWords
With Google Analytics you’ll gain in-depth insights into your website traffic and your marketing effectiveness. You’ll be able to:

  • analyze your traffic data with easy-to-use features;
  • write highly targeted ads;
  • enhance your marketing initiatives;
  • generate a higher conversion rate; and
  • measure website and social media campaign success.

With Google AdWords you can promote your site online. When you leverage our Google AdWords Management and Optimization service you can:

  • measure and maximize the ROI of your digital marketing investment;
  • generate more website visitors; and
  • convert those visitors into buyers.

Learn about our other Google Analytics services:

Google Analytics Audit | Google Analytics Implementation | Google Analytics Training |
Google Search Marketing | Google Analytics Consulting