White Papers
PublicInsite White Papers are in-depth analyses of issues related to the performance measurement of web sites. Our white papers are thought provoking, insightful and designed to help you manage and improve the impact and effectiveness of your online channel.
Shifting Focus from the Supply to the Demand Side of Government Online
Demonstrating the linkage between policy and outcomes will be a prerequisite to achieving continued political support and investment for e-government initiatives. Key to such performance measurement frameworks is measuring the degree of citizen 'take-up' and adoption.
Weighing E-Government
The Internet is already changing the way we use and learn about government. Digital government has even more potential to offer improved service delivery and greater transparency and accountability. Having the tools in place to measure that performance on an on-going basis is key to delivering on that promise.
Hillwatch White Paper: Government Web Asset Performance Measurement
As initial e-government milestones are reached, governments begin to focus on measuring the efficacy, performance and impact of their web assets. This is driven by the cost of these assets and the need to determine if the initial promise and expectations of this new on-line channel is being realised.
Campaigning Through Technology: New Zealand and UK Case Studies
Courtesy of the UK Political Marketing Newsletter, Hillwatch has two first-person accounts from opposite sides of the globe on how the Internet is being used by smaller political parties to get out their message and support the activities of party members.
How Media-Friendly Is Your Association's Web Site?
We know the net is the daily research tool for journalists. And most associations want better press coverage. So why don't they make their web sites more media friendly? Hillwatch gives you the scoop.
Is Your Association's Web Site Search Engine Friendly?
Your association has all this sunk and fixed costs in your web site. It should become the main strategic communications vehicle for your organization. Doesn't a little extra effort to maximize your return on that investment make sense?
Tough Love: Making Your Website Work Harder For You
An Association's website needs to be useful to its intended audience, easy to navigate and easy to find. Easier said than done!
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