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PublicInsite White Papers are in-depth analyses of issues related to the performance measurement of web sites. Our white papers are thought provoking, insightful and designed to help you manage and improve the impact and effectiveness of your online channel.

Shifting Focus from the Supply to the Demand Side of Government Online

Demonstrating the linkage between policy and outcomes will be a prerequisite to achieving continued political support and investment for e-government initiatives. Key to such performance measurement frameworks is measuring the degree of citizen ‘take-up’ and adoption.

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