Workshops

Leveraging social media tools and web 2.0 technologies: Moving from BIG BANG to small bang communications

Alex Langshur, President of PublicInsite has developed a thought provoking talk about the impact of social media and Web 2.0 on communications for the public, private and non-profit sectors. Drawing from a mix of research, web traffic data and live case studies, this workshop will show you things that will make you say “wow” and spark debate about how you could embrace this brave new communication dimension. You can have Alex speak to your group about the new set of communication challenges that social media and Web 2.0 present, such as:

maintaining message “control” and information integrity in a distributed channel environment;
how, where and when to prioritize effort and investments;
living up to the stakeholder expectations in an rapidly evolving technology environment; and
the increasingly important role of Wikipedia.

Learning objectives include:

What is Web 2.0 and social media? An overview of key concepts and definitions
What are some of the more important social media tools and Web 2.0 technologies?
How other organizations are leveraging these tools to support their mission and goals
Communication strategies in a fragmented media world

Additional reasons to host this workshop:

Valuable, timely tips: Learn about the immediate, practical steps that you can take to begin using social media in your environment. Get specific answers to any of your questions from an expert.
Flexible schedule: Since we come to your office, you control the scheduling. Choose a date and time that works for you and your team!
Cost effective: Whether it’s five people or fifty, the cost for the workshop is the same. No need to travel and no lost time getting to and from the event.
Big gains, little time: This 90 minute session is designed to bring you up to speed and transfer enough knowledge to make you “dangerous”. We created it to fit within your busy workday, packed it with a lot of material, and structured it to be a fun, relaxed and easy way to learn.
Tailored to your organization: By hosting this workshop you ensure you aren’t getting a cookie cutter presentation. We do our homework and take the time to review your site, learn about your business and then adapt the workshop to meet your context. We introduce the concepts and work to make them relevant to your needs.

Interested? Contact us to learn more about having us deliver information packed workshop.